Set in the historic Newmark building in the heart of downtown Salem, Counter is a modern take on a lunch counter with a dining experience rooted in fresh, simple, modern food.
Our seasonal Salem restaurant features an open-concept kitchen and dining for 50 on the first floor of The Hotel Salem and seasonal outdoor patio seating for 30.
Photography by Freebird Photography
Counter Hours
Kitchen Hours:
Thurs: 12pm to 8pm
Friday: 12pm to 9pm
Saturday: 10am to 9pm Sunday: 10am to 4pm, bar until 6 pm
Monday 12 - 8pm
Our bar is open an additional hour Thursday–Monday.
Located at
The Hotel Salem
209 Essex Street,
Salem, MA, 01970
Phone
(978) 451-4950
Counter is currently home to our seasonal pop-up: Crust @ Counter for the summer and fall months. Our menu focuses on gourmet flatbreads, fries, and sandwiches that are filled with crave-able flavors we know you'll love, either on the go exploring Salem or relaxing in your room.
Menu
Sides
$12
/
$20
Wings
Chili Lime Rubbed or Sweet Thai Chili (6 or 12)
$12
/
$20
$8
Soup of the Day
$8
$8
Baked Pretzels
With Honey Mustard Sauce
$8
$12
Caesar Salad
Romaine Lettuce, Parmesan Cheese, Caesar Dressing
$12
Grilled Chicken +$6
Hand-Cut Fries
$9
Garlic Parm & Truffle Fries
Garlic Aioli
$9
$10
Loaded Fries
Queso, Bacon, & Scallion
$10
$12
Old Bay Shrimp Fries
Mozzarella, Diced Grilled Shrimp, Old Bay Seasoning, Aji Sauce, Cotija Cheese, & Scallions
$12
$10
Poutine
Mozzarella Cheese and Brown Gravy
$10
Flatbreads
$15
BBQ Pulled Pork
Pulled Pork, Adobo BBQ Sauce, Jack Cheese, Pickled Red Onion, Lime Crema, Scallion
$15
$15
Shrimp
Garlic Spread, Chimichurri Shrimp, Mozzarella, Pico De Gallo
$15
$13
Margherita
Garlic Confit, Fresh Mozzarella, Basil, Tomato
$13
$15
Chicken Bacon Ranch
Pulled Chicken, Ranch, Mozzarella, Bacon, Scallion
$15
$13
Traditional
Tomato Sauce, Oregano, Mozzarella-Cheddar Blend
$13
Sandwiches
Served with potato chips
$15
Counter Burger
Two Smashed Patties, Shredded Lettuce, Pickles, House Sauce
$15
$17
Mushroom Bacon Burger
Two Smashed Patties, Swiss Cheese, Bacon, Mushrooms
$17
$15
Grilled Chicken
Muenster Cheese, Pickled Onions, Avocado, Sriracha Aioli
$15
$14
Pulled Pork
Bbq Sauce And Adobo Slaw, Jack Cheese
$14
$13
Caprese Wrap
Fresh Mozzarella, Tomatoes, Basil, Balsamic Reduction
$13
$14
Counter Grilled Cheese
Swiss and Muenster Cheeses, Bacon, Avocado
$14
$15
Crispy Chicken Wrap
Romaine Lettuce, Parmesan Cheese, Caesar Dressing, Crispy Chicken
$15
$15
Veggie Burger
Housemade Mushroom Patty with Feta, Breadcrumbs, and Red Onions, Topped with Pickled Onions, Shredded Lettuce, Aji Sauce
$15
Dessert
$9
Stuffed Churros
Filled with Caramel and Chocolate, Fried, and Tossed in Cinnamon Sugar
$9
Cocktails
$12
Sangria
House Recipe with Rosé Wine, Watermelon, Lychee, Fresh Fruit and Juices
$12
$12
Autumn Mule
New Amsterdam Vodka, Cinnamon Simple Syrup, Apple Cider, Ginger Beer
$12
$12
Cramble
New Amsterdam Gin, Housemade Cranberry Puree, Thyme Simple Syrup, Cranberry and Lemon Juice
$12
$12
Apple Cider Mimosa
Sparkling Wine, Apple Cider, Cinnamon Sugar Rim
$12
$13
Orange Blossom Rita
Milagro Silver Tequila, St. Elder Liqueur, Blood Orange and Lime Juices, Simple Syrup
$13
$12
Coffee Negroni
Beefeater Gin, Campari, Coffee Liqueur, Splash of Sweet Vermouth
$12
Canned Cocktails
$11
G&T AF
Deacon Giles Distillery, Salem MA
$11
$10
Tiki Rum Mai Tai
Cutwater Spirits , 12.5%
$10
$11
Blueberry Shrub Vodka Soda
Dogfish Head Distillery , DE, 7.5%
$11
$11
Strawberry Lemonade Vodka Soda
Dogfish Head Distillery, DE, 7.5%
$11
$11
Vodka Crush: Blood Orange & Mango
Dogfish Head Distillery, DE, 7.5%
$11
$11
Tequila Lime Margarita
Cutwater Spirits , 12.5%
$11
$11
Rum Mint Mojito
Cutwater Spirits, 5.9%
$11
Seltzers & Ciders
$8
Spas Watermelon Seltzer
$8
$8
Spas Acai Seltzer
$8
$8
Downeast Hard Cider
$8
$9
Far From the Tree
$9
Rotating Seasonal Cider
Wine
$12
La Crema
Chardonnay, california
$12
$11
Casalini
Pinot Grigio, Italy
$11
$12
Oxford Crossing
Sauvignon Blanc, South Africa
$12
$13
Routas
Rose, France
$13
$11
Gamibo Cuvee
Sparkling, Italy
$11
$13
Mionetto
Prosecco, Italy
$13
$14
Le Grand Courtage
Sparkling Rose, France
$14
$12
Santa Rita 120
Cabernet Sauvignon, California
$12
$12
Santa Rita
Pinot Noir, Chile
$12
Canned Beer
$7
Juice Lord NEIPA
Lord Hobo, ma, 6%
$7
$7
Brightside IPA
Lone Pine, ME, 7.1%
$7
$7
Cone Head IPA
Zero Gravity, VT, 5.7%
$7
$7
Lime Light
Night Shift Brewing, MA, 4.3%
$7
$7
Plum Island White Ale
Newburyport Brewing, MA, 5.4%
$7
$9
Galaxy Drops
East Regiment, Salem, MA, 6.3%
$9
$8
True North Sour Series
True North Brewery, MA
$8
$8
House Lager
Jack's Abby, MA, 5.2%
$8
$9
Purple Monkey Dishwasher: PB Porter
Evil Genius Brewing CO., PA, 7%
$9
$7
Nutcracker Winter Warmer Ale
Boulevard Brewing, MI, 7.8%
$7
$8
Oatmeal Stout
Ipswich Brewing, MA, 7%
$8
$6
Corona
$6
$5
PBR
$5
$6
Bud Light
$6
Rotating Special
Ask your server what caught our attention this week
Draft Beer
$7
Miller Light
$7
$8
Crop Rotation IPA
Old Planters Brewing, MA, 5.6%
$8
$8
Copper Legend
Jack's Abby, MA, 4.7%
$8
$9
Lazer Cat DIPA
Medusa Brewing, MA, 7%
$9
$8
Winter Lager
Sam Adams, MA, 5.7%
$8
The Hotel Salem is a vibrant and one-of-a-kind accommodation on the North Shore of Boston. This 44-room boutique Salem hotel is now open in the middle of the action on the bustling Essex Street pedestrian mall in the city center.
Housed in a former high-end clothing store space, our lively Salem MA hotel features mid-century modern décor with vintage, retail-inspired touches that embrace its stylish past. Inspired by the New England department stores of yesteryear, our decor mixes midcentury modern design with funky details from stores in the ’50s and ’60s. Our Salem hotel truly pays homage to the last gasp of the downtown anchor store—before the days of strip malls and big-box chains.
Unique among Salem restaurants, The Roof offers Salem’s only rooftop bar and restaurant serving the necessities—strong drinks and simple food. Located at the top of The Hotel Salem, this seasonal dining space features an outdoor kitchen and expansive views of Salem’s cobblestone streets and bustling harbor. Here you can find some of the best-crafted cocktails in the area, as well as tacos, nachos, and burritos.
PRESS
Press Blog
8 Small Towns in Massachusetts for an Easy Weekend Getaway
This publication lets readers know that October isn't the only time to visit Salem; boutique hotels The Hotel Salem, and The Merchant, as well as Counter restaurant, make sea-side Salem an ideal summer destination.
Salem Must-Do List
This local publication highlights The Merchant and The Hotel Salem as absolute musts on your Salem, MA, itinerary, for their exquisite design, lively atmosphere, and well-curated sense of place.
Best of the Northshore 2018
Chef Justin Perdue takes inspiration from the counter restaurants of old, including their desserts…The end results are exquisite plates that round out any meal.
Where to Eat and Drink in Salem, MA
This national dining site included The Hotel Salem's restaurants, The Roof and Counter among Salem's top dining destinations for October and beyond.
The Winter 2017-2018 Restaurant Opening Guide: North Shore
The Hotel Salem opened in late 2017, and a New American restaurant called Counter opened soon after on the ground floor as “a modern take on a lunch counter.”
New Eateries Spring Up Throughout the North Shore
The department store lunch counters of the 1950s and 1960s inspired one of Salem's newest eateries, Counter Kitchen and Bar, which opened this winter.
The Hotel Salem debuts Modern Kitchen and Bar
Counter, a modern American restaurant, is now open in the heart of Salem, Mass.
Counter at The Hotel Salem
Mid-century modern décor meets modern American cuisine at this vibrant new restaurant
Counter is committed to providing equal access to its goods, services, and accommodations for individuals with disabilities. Please note that we are currently making accessibility enhancements to our Salem restaurant's website. If you need any information or assistance we are available by telephone at (978) 451-4818 to provide anything that you may need.
